Sizzling Email Marketing

Pull out the sunblock, flip flops, and beach chairs, because summer is in full swing!  Your customers and supporters have sun and sand on their minds, so it's the perfect time to remind them about you!  More and more people have email at their fingertips, no matter where they are.  At the beach, pool, everywhere... we are definitely a mobile society.

So what does this have to do with you?

Simple... email marketing is a perfect way to reach your projected audience.  So many people are accessing email on their mobile devices, and it's a proven way to keep your organization at the forefront of people's minds.  Regardless of the nature of your organization (business or non-profit), it's a remarkable way to stay in touch with your clients and supporters.  You can update your neighborhood association about events, tell customers about a new service you're offering, or send a holiday greeting.  You don't always have to be "selling something".

If your target audience is kitchen fanatics, for example, your newsletter could have featured recipes for the current season.  While a reader may be excited to try something new, she may realize that she was going to order the attachment that goes on the gizmo you sell.  Receiving the newsletter from you reminds her, and she ultimately calls and places an order.
Check out these Top 5 Reasons to Use Email Marketing for a better idea of why it works. You can also refer to the related links on this page for more information.

How do you get started?

There are many services out there that can help you get started, several of which are free for up to a certain number of subscribers.  These services can help you set up your list and even design emails that look professional, regardless of your design abilities.  They will also help you design forms that people can use to sign up for your newsletter, and they keep track of who subscribes and unsubscribes to your information.
Additionally, most of these services will provide you with data about how many people open your mailings and how many of those readers click links within your content.  You can even see which individuals opened your email and how many times.  If a user reads your information multiple times, that may present an opportunity that you may not have had without your email marketing campaign.

Check out the additional links below, and keep swimming along!

Helpful Links:

• Why Use Email Marketing?
• Reviews of  Email Marketing Services
• Email Marketing Blog
• Tips and Resources
• Best Practices